Chapter 4

"We embrace information that supports our beliefs and reject evidence that challenges them." (pg 60) I found The Psychology of Deception passage strikingly true. Statistics and evidence can be twisted to fit any argument if you want it to. Oftentimes, just as much evidence can be found to disprove your claim, as there is to support it. The chapter mentions deception in the ways in which information is presented; the language used (or not used). Rhetoric is a very tricky tactic to sway people. A lot of the times in advertising; it is not so much the words that are being said, but the way in which they are said.