Chapter 1

I found this chapter to be very interesting. I find that the authors do a great job on presenting the information on both sides-very objective. It never occurred to me the great deal of "creative thinking" that takes place in the advertising world to market a product. Some of the products mentioned in the book seemed absurd to me, yet it is shocking to know that many people blindly believe the claims. However, as absurd as some of those products sounded, I know I have been duped into buying the brand names because of their "superior quality."