I found the examples in the chapter very eye-opening. Near the end of the chapter the author speaks of the Ab Force belt, which I remembered their absurd commercials on t.v. Most claims of losing weight associated with belts or diet pills are completely bogus. I will admit I was suspicious of many of the diet pills out there, but I chose to take Hydroxycut. I did a lot of online research and the claims seemed credible, but I should have known better. I took the pills for two weeks, and while I did lose a couple pounds, I also suffered from frequent headaches and a pounding heart. It was not the pills that helped me lose the weight, rather the mass amount of water I was drinking (which the pills required), and the extra time I was spending at the gym.
Also, the eight "tricks" that the author mentioned brought to mind a job I had as a customer sales rep (A.K.A telemarketer) for Verizon. We had very extensive training on the use of power words to make sales. I used to sell what was formerly known as DSL. However, when Comcast came out with claims of faster broadband service, we were no longer able to address the service as DSL. Verizon changed the name of their DSL to "High Speed Internet" in order to persuade customers into believing that the service was actually faster.
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