Divide and Conquer

The chapter starts off with describing the four groups of activists; radicals, opportunities, idealists, and realists. PR has a goal to break down each group of activist; some easier than others. Basically, money is a leading force behind reputation and drive. PR has the sources and funds available to side with anyone and have the top executives see their side of things while seeing the dollar sign. It was interesting to read about the corruption and hypocrisy that lies at the heart of some of these major businesses. PR firms are able to buy the rights we have to know what we are eating; to keep the general public in the dark, all the while claiming their false cries of concern for the common good.