The first chapter of Toxic Sludge was fairly interesting. It shed some light on the practices of PR firms and the influence they have over us. Page 14 states, "The PR industry claims that it is simply participating in the democratic process and contributing to public debate. In reality, the industry carefully conceals most of its activities from public view." These people act undercover and do their dirty deeds in the dark. PR for any company can easily sway our opinions and perceptions of reputation. The chapter talked about the CALRAB and this reminded me of KFC's Animal Welfare Advisory Council.
KFC claims to care about animal rights and their treatment in the factory farms. However, as investigations have revealed, animal rights are non-existent in these factory farms. First hand witnesses have revealed and shown the way the workers treat the animals and the disgusting conditions they live in. Many members of "the Council" have quit because they feel cheated. “[KFC] never had any meetings. They never asked any advice, and then they touted to the press that they had this animal-welfare advisory committee. I felt like I was being used.”—Dr. Adele Douglass, former animal welfare advisor to KFC, Chicago Tribune This chapter brought up many striking points about the misleading advertisement PR gives us about the food we put into our bodies.
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