Chapter 4

"We embrace information that supports our beliefs and reject evidence that challenges them." (pg 60) I found The Psychology of Deception passage strikingly true. Statistics and evidence can be twisted to fit any argument if you want it to. Oftentimes, just as much evidence can be found to disprove your claim, as there is to support it. The chapter mentions deception in the ways in which information is presented; the language used (or not used). Rhetoric is a very tricky tactic to sway people. A lot of the times in advertising; it is not so much the words that are being said, but the way in which they are said.

Chapter 1

I found this chapter to be very interesting. I find that the authors do a great job on presenting the information on both sides-very objective. It never occurred to me the great deal of "creative thinking" that takes place in the advertising world to market a product. Some of the products mentioned in the book seemed absurd to me, yet it is shocking to know that many people blindly believe the claims. However, as absurd as some of those products sounded, I know I have been duped into buying the brand names because of their "superior quality."